Practice growth marketing

Experiments that connect first use, continued value, referrals, and revenue.

7 guides · Start with the overview, then choose the job you need to do.

1. Growth Marketing: Find the Leak Before You Buy the RainA growth marketing playbook for small SaaS teams. Find the constraint, design useful experiments, and connect acquisition to activation, retention, and revenue.6 min
2. Growth Marketing Activation: Sell the First Useful MinuteDesign growth marketing activation experiments around the first meaningful product action. Diagnose friction, test a specific change, and review downstream use.5 min
3. Growth Marketing Retention: Compare People Who Had Time to ReturnUse retention cohorts in growth marketing with clear starting events, meaningful return actions, and fair observation windows. Includes a simple worked example.5 min
4. Growth Marketing Referrals: Ask After the Applause, Not at the DoorDesign growth marketing referral tests around real customer value. Choose a useful sharing moment, define the recipient, and measure the journey after the invite.5 min
5. Growth Marketing on the Pricing Page: Clear the Fog Before the PricePlan growth marketing pricing-page experiments around buyer understanding, plan fit, and the next action. Test a clear hypothesis and inspect downstream outcomes.5 min
6. Growth Marketing with Low Traffic: Ask Better QuestionsPractice growth marketing with low traffic using customer observation, clear hypotheses, and small distribution tests. Learn without overstating conversion results.5 min
7. The Growth Marketing Experiment Is Not Finished Until the Decision IsRun a growth marketing experiment review that separates observations, explanations, and decisions. Preserve uncertainty and turn each test into a better next move.5 min